Jewelmer takes pride in welcoming the Miss Universe 2024 Continental Queens into the
captivating world of the golden South Sea pearl.
The alluring queens include Finland's Matilda Wirtavuori, the continental queen of Europe and Middle East; Peru's Tatiana Calmell, the continental queen of the Americas; the Philippines’ Chelsea Manalo, the continental queen of Asia; and Nigeria's Chidimma Adetshina, the continental queen of Africa and Oceania.
They paid a visit to Maison Jewelmer, the first high jewelry experience of its kind. After a tour of the space and an immersion into Maison Jewelmer’s golden world, they enjoyed lunch with sweeping views of Makati’s skyline.
As ambassadors for their respective continents, the queens participated in the Miss Universe Philippines 2025 Charity Gala Night and Coronation Night, elegantly adorned in Jewelmer’s South Sea pearl creations.
The queens then touched down in Palawan and began their trip to tropical paradise on an eye-opening note — a visit to Jewelmer’s pearl farm. They enriched themselves in a behind-the-scenes tour of the golden South Sea pearl’s journey, discovering the in depth processes behind the precious gem’s cultivation.
Throughout their Palawan trip, they reveled in traditional cultural dances such as tinikling, which were excitedly performed by the pearl farmers. The queens lovingly embraced the vibrant Filipino culture by enjoying a boodle lunch, admiring Palawan’s natural splendor, and engaging with the local community.
